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Max Global Value
Min Local Cost

Global Brand Transcreation
for Turkish Brands,
the Driving Force Behind Brand Turkey

What Did They Say?

In Their OWN Words...

I worked with Meltem when I was on the Board of Evyap and Meltem was heading International Marketing. She did an excellent job especially on Duru. She found a brand which was very fragmented, had no consistent positioning across variants and products, no consistent look and feel — and, despite starting from a very complex situation, she was able to find a way forward which truly created a brand. It’s one thing to create a brand from scratch — difficult in itself. It’s actually much harder to take a highly fragmented and inconsistent brand and create a brand from that. This all required Meltem to leverage her long experience on brands, her creativity in being able to map a way forward and her leadership to make it happen. It all happened in a short period of time. Meltem did similar work on other brands — with similar results. She was always very good to deal with — had clear opinions, expressed her point of view well, was a good listener and was able to take multiple inputs and reflect them well.

—  Chris Warmoth,

Executive Vice President,

Carlsberg Group


The Going Globing Difference

Over 25 Years of
Global, Regional & Local 
Branding Experience


Bilingual Grip on
Turkish and English,
the Lingua Franca
necessary for
Global Brand Transcreation


Work, Education & Life

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Global & Local
Budget Management 

Prioritization of Transcreation Budgets 
between Global Management 
and Local Markets

Systems Development &
Implementation Coaching
Global Brand Transcreation

Development and Implementation of
Global Brand Transcreation Processes Critical to
A Consistent Global Identity
Effective Local Perception for
Global & Local Management

Global & Local
Team Management

Clear Job Descriptions to Ensure Productive Transcreation Collaboration between Global & Local Teams


“If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart.”

Nelson Mandela

Meltem Heper

GSM: +90 532 456 0335

  • LinkedIn

Murat Öksüz

GSM: +90 532 548 6140

  • LinkedIn
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