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Global Identity Local Intimacy

Sustainable Branding™

Global Transcreation Consulting for

Turkish Brands, the Driving Force Behind Brand Turkey


Global & Local

Budget Management 

Prioritization of Transcreation Budgets 

between Global Management 

and Local Markets

Systems Development &

Implementation Coaching


Global Brand Transcreation

Development and Implementation of

Global Brand Transcreation Processes Critical to

A Consistent Global Identity


Effective Local Perception for

Global & Local Management

Global & Local

Team Management

Clear Job Descriptions to Ensure Productive Transcreation Collaboration between Global & Local Teams


The Going Globing Difference

Over 25 Years of

Global, Regional & Local 

Branding Experience


Bilingual Grip on

Turkish and English,

the Lingua Franca

necessary for

Brand Transcreation



Work, Education & Life


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What Did They Say?

In Their OWN Words...

I worked with Meltem when I was on the Board of Evyap and Meltem was heading International Marketing. She did an excellent job especially on Duru. She found a brand which was very fragmented, had no consistent positioning across variants and products, no consistent look and feel — and, despite starting from a very complex situation, she was able to find a way forward which truly created a brand. It’s one thing to create a brand from scratch — difficult in itself. It’s actually much harder to take a highly fragmented and inconsistent brand and create a brand from that. This all required Meltem to leverage her long experience on brands, her creativity in being able to map a way forward and her leadership to make it happen. It all happened in a short period of time. Meltem did similar work on other brands — with similar results. She was always very good to deal with — had clear opinions, expressed her point of view well, was a good listener and was able to take multiple inputs and reflect them well.

—  Chris Warmoth,

Executive Vice President,

Carlsberg Group


“If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart.”

Nelson Mandela

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